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Written with ❤️ by @duponico 🐦️

13 - Communication

Good communication, or the ability to efficiently convey information, is the most important characteristic to perform well as a group of individuals.

The bigger the human organization, the harder the communication.

The size of the organization is not the only factor. Each message can be more or less ambiguous. Each person will interpret a message with his own knowledge, his bias, his past experiences and his beliefs. As an engineering manager, you have a critical role to play in order to clarify the exchange of information, to nurture good communication in the organization.

Your communication is a muscle that can be trained.

To increase our awareness, and to decide how to convey a piece of information, we can answer a small set of questions:

✉ What is the message to convey?

👥 Who is the audience? Who is impacted? Who should be informed?

📻 What is the relevant medium or communication channel?

🧠 How to make the message as non-ambiguous as possible for the audience?

Frictions, misunderstandings, or misalignment are as many potential signals of a broken upfront communication. They can be interpreted as warnings of poor communication.

Most of the wasted efforts that are produced by an organisation are coming from misunderstandings. Communication is a vast and complex subject. Maintaining a good communication system requires a lot of constant efforts and actions.

We can observe that the more a human organization grows, the more we tend to use written media to convey information. Writing is also a way to keep a record of the organization’s knowledge.

Communication depends a lot on the context. As our context evolves, an efficient communication framework today will probably be inefficient tomorrow.